Privacy policy
KOVITE
Website: https://kovite.com
Last Updated: October 13, 2026
1. Introduction
Welcome to Kovite.
Kovite (“Kovite,” “we,” “us,” or “our”) operates the website https://kovite.com and its associated online store, products, services, and digital experiences (collectively, the “Services”).
We value your privacy and are committed to handling personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, purchase products, create an account, subscribe to marketing communications, or otherwise interact with our Services.
Kovite is based in the United States and serves customers domestically and internationally, including customers in Canada, the United Kingdom, the European Union, Israel, Australia, and other countries.
Our online store is powered by Shopify, which provides ecommerce technology and related services.
By using our Services, you acknowledge that this Privacy Policy has been made available to you. Where applicable law requires consent, we will seek that consent separately.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
2. Information We Collect
Depending on how you interact with Kovite, we may collect the following categories of personal information.
Personal and Contact Information
- Full name
- Email address
- Telephone number
- Billing address
- Shipping address
- Country or region of residence
Order and Transaction Information
- Products purchased
- Order history
- Transaction dates and amounts
- Shipping and delivery information
- Returns, refunds, and exchanges
- Payment status and transaction identifiers
Payment Information
Payments are processed through Shopify and authorized payment providers. These providers may collect payment card details, billing information, and other information necessary to complete transactions.
Kovite generally receives payment confirmations and limited payment-related information rather than complete payment card details.
Customer Account Information
If you create an account, we may collect account identifiers, login information, preferences, saved addresses, and purchase history.
This may include your username, password, security questions, preferences, and settings.
Technical and Usage Information
When you visit our website, we and our service providers may collect:
- Internet Protocol (IP) address
- Browser and device information
- Operating system
- Approximate geographic location derived from technical information
- Pages visited
- Products viewed
- Shopping cart activity
- Referring websites
- Website interactions
- Cookie identifiers and similar online identifiers
Communications and Marketing Information
We may collect information you provide when contacting customer service, submitting forms, subscribing to emails, responding to promotions, or communicating with Kovite.
Where permitted by applicable law, we may also process inferences drawn from the personal information described above.
3. How We Collect Information
We collect personal information through several sources:
Directly from you: When you place an order, create an account, contact customer support, or subscribe to marketing communications.
Automatically: Through website activity, cookies, pixels, analytics, and similar technologies.
From service providers: Including Shopify, payment processors, shipping providers, customer support providers, and marketing platforms.
From business partners: Including advertising and analytics partners, where permitted by applicable law.
4. How We Use Personal Information
We may use personal information for the following purposes:
- Processing and fulfilling customer orders
- Processing payments
- Shipping and delivering purchases
- Managing returns, refunds, and exchanges
- Providing customer service
- Maintaining customer accounts
- Communicating about orders and account activity
- Operating and improving our website
- Analyzing website traffic and customer interactions
- Personalizing shopping experiences
- Sending marketing communications where permitted
- Measuring advertising effectiveness
- Detecting and preventing fraud
- Maintaining website and transaction security
- Complying with legal and regulatory obligations
- Enforcing our terms and protecting our legitimate business interests
Marketing communications may be sent by email, text message, or postal mail where permitted by applicable law.
We process personal information only where an appropriate legal basis exists under applicable law.
5. Legal Bases for Processing Personal Information
For individuals whose information is subject to the European Union General Data Protection Regulation (GDPR), United Kingdom GDPR, or similar laws, the legal bases for processing may include:
Performance of a Contract
We process information necessary to complete purchases, process payments, arrange shipping, provide customer support, and fulfill our contractual obligations.
Legal Obligations
We process information when necessary to comply with tax, accounting, consumer protection, fraud prevention, and other applicable legal requirements.
Legitimate Interests
We may process information for legitimate business purposes, including maintaining website security, preventing fraud, improving our services, and managing business operations, where those interests are not overridden by applicable individual rights.
Consent
Where required by law, we obtain consent before sending certain marketing communications or using non-essential cookies, advertising pixels, and similar tracking technologies.
You may withdraw consent at any time through available preference controls or by contacting us.
Withdrawal of consent does not affect the lawfulness of processing performed before withdrawal.
6. Cookies and Tracking Technologies
Kovite uses cookies, pixels, and similar technologies to operate its website, improve functionality, analyze visitor activity, and support advertising and marketing.
These technologies may include:
Essential Cookies
Necessary for shopping carts, checkout, security, and core website functionality.
Analytics Cookies
Used to understand website traffic, visitor behavior, and website performance.
Advertising and Marketing Cookies
Used to measure advertising campaigns, understand interactions with advertisements, and deliver relevant marketing where permitted.
Preference Cookies
Used to remember certain website settings and customer preferences.
Where applicable law requires consent, non-essential tracking technologies should operate only after the required consent has been obtained.
Customers can manage available cookie preferences through the website's privacy controls and their browser settings.
Disabling certain technologies may affect some website features.
For more details, please see our Cookie Policy.
7. Google Analytics and Google Ads
Kovite uses Google Analytics and Google Ads technologies to understand website activity, measure advertising performance, and support digital marketing.
Depending on configuration and applicable consent, these technologies may collect or process information such as:
- Device and browser information
- IP-derived location information
- Website interactions
- Pages and products viewed
- Advertising identifiers
- Conversion events
- Purchase-related events
Google may process this information according to its applicable privacy terms and settings.
For information about Google's privacy practices, visit:
https://policies.google.com/privacy
Customers may also review Google's advertising controls at:
Where required by law, Kovite will obtain appropriate consent before using non-essential Google advertising and analytics technologies.
8. Meta / Facebook Pixel
Kovite uses Meta advertising technologies, including Meta Pixel, to understand website interactions, measure advertising effectiveness, and support advertising campaigns on Facebook, Instagram, and related platforms.
Depending on configuration and consent, Meta may receive information concerning website visits, product views, shopping cart activity, purchases, device identifiers, and related events.
Meta processes information under its applicable privacy terms.
For additional information, visit:
https://www.facebook.com/privacy/policy/
Customers may manage advertising preferences through their Meta account settings.
Where required, Kovite will obtain appropriate consent before activating non-essential Meta tracking technologies.
9. Klaviyo and Email Marketing
Kovite uses Klaviyo to support email marketing, customer communications, and related marketing activities.
Depending on the services used and customer preferences, information processed through Klaviyo may include:
- Customer names
- Email addresses
- Marketing subscription status
- Purchase history
- Product interests
- Shopping activity
- Marketing engagement information
We may send promotional emails about products, offers, announcements, and other marketing content where permitted by applicable law.
Customers may unsubscribe from promotional emails at any time using the unsubscribe link included in those messages.
Unsubscribing from marketing does not prevent necessary transactional communications concerning orders, payments, shipping, or customer accounts.
Klaviyo's privacy information is available at:
https://www.klaviyo.com/legal/privacy/privacy-notice
10. Other Marketing and Technology Providers
Kovite may use additional service providers for website functionality, customer communications, analytics, advertising, fraud prevention, fulfillment, and other business purposes.
Depending on the services involved, these providers may process information necessary to perform their functions.
Judge.me Reviews
Kovite uses Judge.me to collect and display customer product reviews.
When you leave a review or receive a review request, Judge.me may process your name, email address, order information, review content, ratings, and any photos or videos you choose to submit.
Shopify Inbox
Kovite uses Shopify Inbox to provide live chat with our customer service team.
When you use chat, Shopify Inbox may process your messages, contact details you provide, and related website activity so that we can respond to your inquiry.
We expect service providers acting on our behalf to handle personal information under applicable contractual obligations and legal requirements.
We may update this Privacy Policy when material changes occur in our data practices.
11. Shopify and Ecommerce Services
Kovite's online store is powered by Shopify.
Shopify processes personal information to provide ecommerce infrastructure, checkout, payment-related services, security, fraud prevention, and other platform features.
Depending on enabled Shopify features, Shopify may also process information about interactions with Kovite and other merchants to improve services, personalize experiences, measure advertising, or support enhanced services.
In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.
Information submitted through our store may be transmitted to Shopify and its service providers, including providers operating in other countries.
Shopify may process certain personal information for its own purposes under its applicable privacy terms.
For more information, visit:
https://www.shopify.com/legal/privacy/app-users
Customers may also access Shopify's privacy portal:
https://privacy.shopify.com/en
12. Sharing and Disclosure of Information
Kovite may share personal information with the following categories of recipients when appropriate:
- Shopify and ecommerce technology providers
- Payment processors
- Shipping and fulfillment companies
- Customer service providers, including Shopify Inbox
- Product review providers, including Judge.me
- Website hosting and security providers
- Analytics providers, including Google
- Advertising partners, including Meta
- Email marketing providers, including Klaviyo
- Professional advisers
- Our affiliates or companies within our corporate group
- Third parties when you direct or request us to, or otherwise consent, such as through social media widgets or login integrations
- Government authorities when legally required
We may also disclose information in connection with a business transaction, such as a merger, acquisition, restructuring, or sale of business assets, subject to applicable law.
We do not sell customer contact lists for money as a standalone business activity.
However, certain advertising-related disclosures may qualify as a “sale,” “sharing,” or targeted advertising under some privacy laws, even when no money is exchanged.
Eligible customers may exercise applicable opt-out rights through the privacy controls available on our website.
Privacy choices:
https://kovite.com/pages/data-sharing-opt-out
13. International Data Transfers
Kovite is based in the United States and serves customers internationally.
Personal information may be transferred to, stored in, or processed in the United States and other countries where Shopify and our service providers operate.
These countries may have different privacy and data protection laws from those in your country of residence.
Where required by applicable law, international transfers will be subject to appropriate legal safeguards, which may include adequacy decisions, standard contractual clauses, UK-approved transfer mechanisms, or other recognized protections.
Customers may contact us for additional information about applicable international data transfer arrangements.
14. Data Retention
Kovite retains personal information for as long as reasonably necessary for legitimate business and legal purposes, including:
- Completing purchases and fulfilling orders
- Maintaining customer accounts
- Providing customer service
- Maintaining transaction records
- Meeting tax and accounting obligations
- Preventing fraud
- Resolving disputes
- Complying with applicable laws
Retention periods vary depending on the type of information, the purpose of processing, applicable legal obligations, and the duration of the customer relationship.
When personal information is no longer needed, it will be deleted, anonymized, or otherwise handled in accordance with applicable law and our retention procedures.
15. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have the right to:
- Access personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of eligible personal information
- Restrict certain processing activities
- Object to certain processing
- Request portability of eligible personal information
- Withdraw consent
- Opt out of certain targeted advertising
- Opt out of certain sales or sharing of personal information
- Exercise applicable rights concerning automated decision-making
- Submit a complaint to a relevant privacy authority
These rights may be subject to legal exceptions.
To exercise applicable rights, contact:
We may request reasonable information to verify your identity before fulfilling a privacy request.
In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.
Depending on where you live, you may have the right to appeal our decision regarding your request by contacting us using the contact details below.
We will respond within the time required by applicable law.
We will not unlawfully discriminate against individuals for exercising their privacy rights.
16. Privacy Rights for European Union and EEA Customers
Where the GDPR applies, customers in the European Union and European Economic Area may have rights to access, rectify, erase, restrict, object to processing, and receive eligible personal data in a portable format.
Customers may withdraw consent where processing is based on consent.
Customers may also submit complaints to the appropriate data protection supervisory authority.
Where legally required, Kovite will provide additional contact information for an appointed EU representative or data protection officer.
17. Privacy Rights for United Kingdom Customers
Where the UK GDPR applies, customers in the United Kingdom may have rights to access, correct, erase, restrict, object to processing, and request eligible data portability.
Customers may also lodge complaints with the United Kingdom Information Commissioner's Office.
Information is available at:
Where legally required, Kovite will provide contact details for an appointed UK representative or data protection officer.
18. Privacy Rights for Canadian Customers
Canadian customers may have rights under applicable federal and provincial privacy laws, including rights to access and correct personal information and withdraw consent, subject to legal limitations.
Additional protections may apply to customers in Quebec and other provinces.
Customers may contact Kovite regarding privacy questions, requests, or complaints.
19. Privacy Rights for Israeli Customers
Customers in Israel may have applicable rights under Israeli privacy and data protection laws, including rights concerning access to and correction of personal information.
Kovite will review and respond to eligible requests in accordance with applicable legal requirements.
20. Privacy Rights for Australian Customers
Where Australian privacy law applies, customers may have rights to access and request correction of personal information.
Customers may also submit complaints concerning the handling of personal information.
If a complaint is not satisfactorily resolved, eligible customers may contact the Office of the Australian Information Commissioner.
Information is available at:
21. United States State Privacy Rights
Depending on their state of residence and applicable law, United States customers may have rights concerning:
- Access to personal information
- Correction of inaccurate information
- Deletion of eligible information
- Portability of eligible information
- Opting out of targeted advertising
- Opting out of certain sales or sharing of personal information
- Certain automated decision-making activities
Where required by applicable law, Kovite will honor recognized opt-out preference signals, including Global Privacy Control.
If we are able to associate the device sending the Global Privacy Control signal with a Shopify account, we will apply the opt-out request to the account as well. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
Additional information is available at:
https://globalprivacycontrol.org
Customers may also contact us to submit privacy requests.
22. Customers in Other Countries
Customers in countries not specifically identified in this Privacy Policy may have additional rights under applicable local privacy laws.
Kovite will review qualifying requests in accordance with the legal requirements applicable to its activities and the customer's jurisdiction.
23. Children's Privacy
Our Services are not directed to children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided personal information without any consent required by law, please contact us.
We will investigate and take appropriate action, including deletion where required.
We will comply with applicable restrictions concerning children's personal information and its use for marketing or advertising.
We do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
24. Data Security
Kovite uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.
However, no internet transmission or electronic storage system is completely secure.
We cannot guarantee absolute security.
Customers are encouraged to protect account credentials and contact us if they suspect unauthorized activity.
We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
25. Third-Party Websites
Our website may contain links to third-party websites, platforms, or services.
These websites operate independently and may have their own privacy policies.
Kovite is not responsible for the privacy practices of independent third parties.
We encourage customers to review applicable third-party privacy notices.
Information you share on public or semi-public venues, including third-party social networking platforms, may be viewable by other users of those platforms.
26. Privacy Complaints
If you have concerns about how Kovite handles personal information, please contact us using the information below.
We will review privacy complaints and respond in accordance with applicable law.
Depending on your jurisdiction, you may also have the right to submit a complaint to an appropriate data protection or privacy regulator.
27. Changes to This Privacy Policy
Kovite may update this Privacy Policy periodically to reflect changes in our business, technology, services, legal obligations, or privacy practices.
When updates are made, the revised policy will be posted on our website with an updated effective date.
Where required by applicable law, we will provide additional notice or request consent.
28. Contact Information
For questions, concerns, privacy requests, or complaints, please contact:
KOVITE
5721 18th Ave
Brooklyn, NY 11204
United States
Email: info@kovite.com
Phone: +1 718-686-6112
Toll-free: 1-800-645-1899
Website: https://kovite.com
Privacy choices: https://kovite.com/pages/data-sharing-opt-out
© 2026 Kovite. All rights reserved.